Creating Unboxing Experiences
When items are purchased online, the first impression of your product is formed by it’s packaging. Unique packaging adds to your customer’s unboxing experience. Branded packaging carries your store’s identity from the actual retail or web space into the home of the customer and serves as a reminder of your company. Whether your ecommerce packaging consists of custom printed mailers, corrugated boxes or branded pouches, great packaging gets your customer excited about opening the contents inside.
Branded ecommerce packaging can be completely customized to your brand in many aspects. Choosing custom colors, fall 2017 packaging trends, treatments, embellishments and materials will set the tone for your brand’s image. Custom printing along with treatments such as specialty papers, hot stamping, varnishes and embossing will add a more personal touch to your branding. Whether it is simple and chic or bold with color, these options can be combined or used separately depending on your brand’s identity.
Adding multiple packaging pieces such pouches, hangers, receipt holders and gift boxes into your shipping box will not only keep your contents safe; this also gives your customers something to keep as well as use multiple times over. Finally, adding ribbons and hang tags or custom branded tape will put the finishing touches on your package to complete your customer’s unboxing experience.