Recognizing the growing need for Eco-friendly packaging, Anthropologie proposed creating a better mailer, one that would not only meet their logistical needs but also align with their environmental ethos.
Anthropologie has always been known as a unique shopping destination, with an assortment of clothing, shoes, accessories, furniture, and more. “Anthro” is in constant connection with the creative community and keeps those individuals who prioritize self expression always in the forefront of their brand.
Create a better and greener bubble mailer, by making the interior bubble padding entirely out of reclaimed material, which would turn their bubble mailers into 100% recycled content and also recyclable.
Prime Line has worked with Anthropologie for a few years now and we are always excited to receive a new challenge, especially when it has to do with new greener materials. With them, we find we get to test a lot of new eco fabrics since they are always trying new ways to get a green story to their consumers.
The inner cushioning, or “bubbles”, is crafted from 100% post-industrial waste (PIW). PIW refers to waste material gathered during the manufacturing process, repurposed into new material rather than being discarded directly into landfills.