When our clients shine, we all shine brighter.
This Breast Cancer Awareness Month, we’re bursting with pride as we celebrate one of our incredible clients, Jill Johnson, founder of Awe Inspired and Jilco Inc., who recently appeared on NBC’s TODAY show to share her powerful story of resilience, purpose, and giving back.
A TODAY Show Moment Years in the Making
On October 1st, Jill sat down with TODAY’s Jill Martin to share the story behind Awe Inspired—a jewelry company born from survival, fueled by purpose, and built on the foundation of empowering others. Watching Jill share her journey on national television was a moment of immense pride for everyone at Prime Line Packaging. This is what happens when passion meets purpose, and we’re honored to play a small part in her story.
Watch Jill’s inspiring TODAY show segment here — and be sure to watch until the end to get an exclusive discount code valid through October 2025! 100% of proceeds from the manifestation locket will go to charity partner Cancer Care 🩷 Thank you!
A Journey of Resilience
Jill’s story begins at just 11 years old when she was first diagnosed with thyroid cancer. Over the years, she would face cancer two more times—each battle teaching her new lessons about strength, vulnerability, and what it truly means to persevere.
As a mother of two sons, Max and Adam, and a lifelong jewelry designer with over 30 years of experience in the industry, Jill had already built a successful career. But after surviving cancer for the third time in 2018, she found herself with a calling she couldn’t ignore: to give back to others facing similar battles.
From Recovery to Revolution
During her recovery, Jill remembers telling her son Max, “I have to do something.” Her skills were in jewelry design, so she asked herself how she could use those talents to give back in a significant way.
The answer became the Goddess Necklace—a piece designed to be universally wearable, exceptionally crafted, and deeply empowering to honor fellow survivors. Max created a viral Goddess Quiz, and together, mother and son founded Awe Inspired.
But Awe Inspired became something even more meaningful than Jill initially imagined. The company creates affordable, elevated gifts as a way for people with cancer to thank those who support them through their journey. Every piece serves as a tangible reminder of strength, gratitude, and resilience.
One of our favorite collaborations with Awe has been creating their stunning Jewelry Advent Gift Box—a multi-drawer treasure that brings holiday magic to their most loyal customers. We work closely with Jill’s creative team to ensure each design feels fresh and unique while incorporating Awe’s evolving brand elements and exclusive jewelry pieces. The intricate details—including foil work, custom finishes, and mystical zodiac-inspired design—perfectly capture the Awe spirit.
See how the Advent Box came to life in this detailed case study →
Working with Jill has been an absolute privilege. Her attention to detail, commitment to quality, and unwavering dedication to her mission inspire us to bring our best to every project. When you work with someone who genuinely cares about the impact their brand makes in the world, it elevates everyone involved in the process.
A Mission That Matters
What truly sets Awe Inspired apart is the give-back model woven into every sale. For any purchase made through their site, Awe Inspired donates 20% of proceeds to impact-driven charities. To date, the company has donated over $600,000 to charity partners including CancerCare, NAMI (National Alliance on Mental Illness), and Women’s Earth Alliance.
Jill chose to partner with CancerCare because they help people with the fundamentals of day-to-day living—child care, groceries, transportation to appointments. “These are things that people don’t think about,” she notes, but they’re absolutely essential for cancer patients and their families navigating treatment.
As Jill beautifully expressed in an interview with CancerCare: “Sometimes being strong means being vulnerable, other times it means speaking up, and everything in between.” This philosophy is reflected in the diverse Goddess Collection, which celebrates different versions of strength—because there isn’t just one way to be powerful.
A Breast Cancer Awareness Month Reflection
This October, as we observe Breast Cancer Awareness Month, Jill’s TODAY show feature feels particularly poignant. Her visibility on such a prominent platform means that millions of people will hear a message of hope, resilience, and empowerment right when they might need it most.
For those currently battling breast cancer, Jill’s story offers proof that life after diagnosis can be full, meaningful, and impactful. For survivors, it’s a reminder of their own strength. For supporters and caregivers, it demonstrates the profound difference their love and care makes. And for all of us, it shows that our greatest challenges can become our most powerful platforms for change.
Our Commitment Moving Forward
Breast Cancer Awareness Month gives us a chance to pause and reflect, but our commitment to supporting clients like Jill and causes like cancer awareness doesn’t end when October does.
We’re honored to work with brands that:
- Make giving back a core business practice, not an afterthought
- Create products that genuinely empower and uplift their customers
- Build communities around shared values and mutual support
- Demonstrate that business success and social impact can go hand in hand
Celebrating Jill
Jill, You inspire us. Your dedication to your craft, your commitment to your customers, and your passion for making a difference drive us to continually improve and innovate. When you succeed, when you’re featured on national television, when you reach new milestones—we celebrate you.
Join Us in Supporting Breast Cancer Awareness
This month and beyond, we encourage everyone in our community to:
✨ Support purpose-driven brands like Awe Inspired that give back with every purchase
💗 Check in on loved ones who may be facing health challenges—your support matters more than you know
🎗️ Share stories of hope like Jill’s to inspire others and break down stigma
🤝 Get involved with organizations like CancerCare that provide essential support to cancer patients and families
📺 Watch and share Jill’s TODAY show segment to spread her message of empowerment
To Our Extended Family
To everyone touched by breast cancer—survivors, patients currently in treatment, caregivers, medical professionals, and supporters—we see you, we honor you, and we stand with you. Your strength inspires us every single day.
To our clients who trust us with their brands: Thank you for letting us be part of your story. Your success is our success, and we couldn’t be more grateful.
Watch Jill Johnson’s full TODAY show interview: Cancer Survivor Launches Jewelry Brand to Empower Others
Learn more about Awe Inspired and their mission: aweinspired.com
Have you been inspired by Jill’s story? Do you have your own story of resilience to share? We’d love to hear from you in the comments below. Together, we’re stronger.
#BreastCancerAwarenessMonth #ClientSpotlight #AweInspired #PurposeDrivenBusiness #PackagingWithPurpose #PrimeLinePackaging
