Featured Pantone Palette: Electric Pastels
Each season, Pantone’s color experts collaborate on a new trending color palette - their newest is electric pastels. To achieve edgy and bold palettes, the color institute selects colors from a list of trending swatches. Some colors are so trendy that we can expect them to carry over into future seasons. Therefore, it looks like there will be a trend everyone will love for their own brand and personal style.
A current trend we are seeing that perfectly carries over from Summer into Fall are electric pastels. Recently, we have seen classically soft pastels evolve from just being pretty and soft to having more vibrance and saturation. These pastels pack the extra punch. Pantone calls this color palette “electric pastels because they fix with a fresh energy.”
Dating back to Millennial Pink, this palette has some history. According to Pantone, this color group is one of the most defining color groups of all time. Having followed a journey from five years ago in 2016. Five years ago, Millennial Pink became one of the biggest topics within design and fashion industries. Forever changing the way pink stereotypes as feminine. Now, this hue continues to evolve to have a gentle brightness that cannot help but bring a smile to the viewer’s face. A general theme with this electric pastels palette.
Trending Color Palettes: Electric Pastels
For Pantone’s electric pastels palette, color experts first select a range of bright, almost neon-like pastels. This creates a harmonizing palette that elicits feelings of positivity. The feel-good factor of these colors is currently one of the biggest talking points in the design and fashion world. For example, Pantone selects a balance of warm and cool pastel hues that not only balance each other out but also add a fresh vibrance. Next, we see this vibrance when applied to color palettes, packaging pieces and more. Incorporate these colors into any packaging design, whether they are used in materials, custom printing or treatments. The electric pastels palette will be sure to catch your customer’s attention.
Electric Pastels and Packaging
In the future seasons, brands are responding to the changing climate attitudes of their customers. Brands achieve this by creating packaging with hues that bring undeniable energy to the end product. A current look your customers will love is the use of neon pastel colors. Electric hues chosen by Pantone are versatile enough to accommodate any type of packaging.
Most importantly, there are so many ways you can make your trendy packaging pieces stand out from the everyday shopping bag or gift box. As a result, you can create your trendy packaging with a wide selection of materials and treatments while incorporating colors from the electric pastels palette.
Above all, considering the versatility of Pantone's color palettes, you can print various hues on a wide selection of packaging materials. Think kraft papers, specialty papers, corrugated materials, cotton as well as pp non-woven. This will make your accessories and e-commerce supplies pop. As a result, the electric pastels palette will take your in and out of store packaging to the next level. Electric pastel colors can catch the customer’s eye in malls, shopping centers and while out and about. Therefore, these color palettes have additional marketing benefits for your brand. Electric pastel shades carry over from season to season with ease to create the most on-trend packaging piece.
Finally, it’s fun to keep up with current and future color trends. To make all of your packaging stand out, use pops of bold, bright and monochromatic tones in the electric pastels palette. This will help your customers create something totally unique. For that extra touch, mix and match these hues with different textures, custom treatments and embellishments to make your designs pop. We can't wait to see Pantone’s electric pastels palette in stores, homes and magazines.