Out of all the trending colors of the season, one has rapidly gained popularity in pop culture today. So far, we’ve seen a color called Millennial Pink on celebrities, in makeup palettes, music videos, packaging and home décor. Even though different variations of this shade have been around for quite some time, Millennial Pink and its many hues are here to stay.

Millennial Pink, according to Pantone’s color terms can also be categorized as Rose Quartz, (which was declared Pantone’s 2016 color of the year), Pale Dogwood or Candy Pink. It can also be paired with Rose Gold for a chic monochromatic look. Since there are many popular variations of Millennial Pink, it’s very easy to incorporate this trend into your brand identity.

Since this hue is so versatile, it can be printed on a wide selection of packaging materials such as kraft specialty paper, corrugated cardboard, vinyl, pp non-woven and plastic. This trend will also make your accessories and e-commerce supplies pop; taking your out of store packaging to the next level. Along with custom printing on a wide variety of materials, Millennial Pink can be paired with custom treatments and embellishments like metallic grommets, zipper pulls, embroidery, hot stamping and spot uv.

There are so many ways to incorporate this trendy shade into your packaging to update your look. With so many materials, embellishments and other popular trends to choose from, incorporating this swatch into your collection will be sure to catch the eye of even the trendiest shopper. For more inspiration, see how Millennial pink is the color that startups are putting everywhere.