Happy Memorial Day Weekend from your friends at Prime Line! We are ready to officially kick off Summer and get ready for vacations, day trips, and beach days. With seasonal changes, there are so many ways to incorporate new seasonal materials, treatments and trends. Above all, use these trends to create unique packaging to fit into your company’s brand and everyday life. 

Reusable Summer Packaging: Bright Color Palettes 

First, including light and airy tote bags into your packaging collection can easily transition your packaging from Spring to Summer. Next, add the finishing touches by including some trending seasonal colors. Sorbet pastel tones, bright yellows and pops of blue are popular color palettes to consider. Any Summery color selection can give your packaging items that laid-back Summer feeling. Use your durable, reusable tote bags as the perfect beach, park or gym bag. 

Additionally, if you are looking for a complete on trend look this season, incorporate Ultimate Grey: Pantone’s 2021 Color of the year. Ultimate grey is a neutral shade that pairs well with subtle colors like pastels or bold colors. Ultimate Grey adds a perfect balance of brights and neutrals. This hue also pairs well with Illuminating, a bright shining yellow that was also chosen as Pantone’s 2021 Color of the Year. Pair these two calming colors together for a look that is on-trend all year.

Featuring trendy colors onto your reusable summer packaging can add some extra vitality to your brand. Hues like these are bold enough to use alone as a monochromatic look. On the other hand, pair them together or with other seasonal prints for a look that is unique to your brand. 

Reusable Summer Packaging: Trending Prints 

With the combination of additional unique summer 2021 trends like folk-inspired prints, florals and bright tie dyes, a unique summery piece can be created. Seasonal tote bags, for example, often spark visual interest in your customers whether in store or on the streets.  

Incorporating folk prints on light and airy materials like cotton, jute, or muslin are great ways to incorporate more bohemian flair. Your folk printed reusable Summer packaging can also be eco-friendly and versatile. Boho shopping bags made from reusable and recyclable materials can double as a fashion piece. With a current desire for eco-friendly packaging, combining folk prints and reusable materials are two perfect trends to consider. It is also the perfect way to continue the boho trend this season. 

Finally, having reusable Summer packaging is a great way to keep up with seasonal trends and to give your customers something eye-catching. This type of bold branding on your reusable packaging collection is great for your customers to use throughout the season and beyond.