Packaging of the Week: Samuel and Sons
This rigid setup box for Samuel and Sons was custom-made both with size and shape in mind. It is covered in custom embossed paper, giving it a luxurious look and feel. The simple typographic logo and the neutral grey add sophistication to the design, while the rectangular shape makes it unique. The elegant packaging is used to showcase Samuel and Sons’ samples and reflects the quality of the upscale home decor company’s merchandise.
There are many ways to customize a box. The easiest way to make your packaging your own is by choosing a specific custom template, material or color for it. These factors represent your brand and sends the message of what type of product you have. Depending on your needs, there are many types of boxes you can use, such as: mailers, apparel, web, corrugated, jewelry, and gift card holders.
Think outside the box when you’re customizing your packaging; you can embellish it in numerous ways. A box does not have to be square; you can make it rectangular, triangular, cylindrical, hexagonal, or any other shape you like! You can also add some special touches, including, but not limited to: embossing, hot stamping, spot uv, screen printing, custom padding, custom inserts, flocking, and custom ribbon accents.
When making custom retail packaging, think of the message you want to convey with your brand, and don’t be afraid to try something different!