2017: New Packaging Trends
With 2017 one week away, we are looking forward to new packaging trends and designs. Future packaging forecasters predict deep and dusty colors such as shadowy purples and bold reds to be prevalent in retail packaging in the upcoming year. Along with these bold hues, pastels such as baby pink, porcelain and ice blue are also popular colors for next year’s trends. When pairing these swatches together, they can create eye-catching contrast on any type of gift box, bag or accessory.
Along with new bold and bright colors, the entire experience of receiving and opening a gift box or bag is a trend we will see in 2017. Every brand wants to be recognized for something unique. Retailers are going above and beyond to create packaging that not only looks nice, but also makes the customer excited to reveal the contents inside.
Packaging nowadays is so much more than placing an item in a bag or box. Retailers and e-commerce sites have put more thought into creating unique designs and logos for their packaging to stand out from the rest. Different materials such as corrugated board, ppnw, specialty papers and plastics have made packaging more durable and reusable.
To keep up with technology, retailers are also placing unique QR codes on their packaging that can be scanned with your smart phone to reveal more information about the product and store. Contact us at Prime Line today to design your own trendy packaging for 2017.