With Valentines Day right around the corner, we wanted to help give tips on how to create a jewelry packaging experience, and how if done right, it can help elevate a jewelry brand all that much more. For most, jewelry is considered to be the best gift. It’s personal, luxurious and can last a lifetime. Each jewelry brand and designer have their own unique style and that’s something that should reflect in their jewelry packaging.
The Jewelry Box
There is a myriad of packaging items that are used by jewelry brands and stores - the most common and important is the jewelry box. These boxes can be useful in multiple ways. The first and most common is a way to present the piece of jewelry, setting the tone with a beautiful backdrop. Another common use of the jewelry box is a safe and stylish storage option. These two uses alone will make sure a customer will often have to look at and touch the box, strengthening the connection to the brand.
Jewelry boxes can be made in many sizes, shapes and our of all types of materials, appropriate for the brand or budget. These boxes can be embellished with treatments including foil stamping, embossing, ribbon details, luxurious fabrics like velvet or suede, or specialty papers and laminations.
Bags, Pouches and Other Accessories
Shopping bags are another key packaging item for jewelry stores. Not only do they safely deliver the jewelry to its destination, but it also acts as an advertisement and reflection of the brand, often doubling as a gift bag. Like boxes, shopping bags can be fully customized with endless treatments. To name a few, bow closures or ribbon handles, along with foil hot stamping, are all popular choices that further the gift giving experience and add a delicate high-end look to the jewelry’s brand.
Pouches are another great packaging item that can also beautifully present jewelry and protect pieces for long term storage. Pouches can be designed in any material, size and can even have special add-ons like dividers or other types of customization. Beautiful pouches will surely be saved and reused, not only for storage, but travel as well.
Other accessories that are also important add-ons to jewelry branding can range from receipt holders, jewelry carding and care cards. All items that can be customized in any way. Popular choices include specialty papers like pearlized paper finishing, embossings/debossings and of course the use of foils.
Lastly, nothing can finish off a special present that is a piece of jewelry like some custom ribbon. Our ribbon options are endless. Thick or thin, satin, grosgrain, foiling or even just a single-color print, any type of custom branding is possible. Just remember that the accessories definitely help tie the whole jewelry package experience nicely together, with a big bow on top.
The Luxurious Experience At-Home
We’d be crazy not to mention the use of e-commerce packaging, since these days it is an important element in many packaging collections, which includes the world of jewelry. So many companies have either switched completely from in-store shopping to online or have simply added the option of online shopping and home delivery for added convenience. With jewelry stores and brands, you’ll notice most are mindfully crafted to look basic from the exterior, a simple and effective way for theft protection. However, don’t let that plain packaging fool you - besides weren’t we always taught that it’s what’s on the inside that counts?
We all want to make sure customers still have that special and luxurious experience when they open up a box to find their special purchase, right? Making sure to add high end treatments like laminations, varnishes and foiling to the interior is an amazing way to present to a customer, all while in the comfort of their own home. And let’s not forget the accessories, of course. Pouches, care cards, all types of little pieces of branding make it all that more special and personal.