Case Study:
11 Years of Partnership with a Department Store Giant and All There is This Amazing Collection to Show for It.
Belk set out to find a new packaging partner eleven years ago—one that could not only provide exceptional shopping bags for all their stores but also meet higher volume demands with reliable, on-time delivery.
About Our Client
Belk started in 1888 as a business by two brothers that had grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community. Today, they serve customers at nearly 300 stores in 16 Southeastern states, on their online store, and through their mobile app.
Key Objectives
Our goal has always been to deliver custom packaging that captures Belk’s unique identity, enhancing the customer experience and reinforcing its brand at every touchpoint. From stylish shopping bags to thoughtfully crafted designs, we’ve ensured their packaging consistently stands out, embodying both elegance and functionality year after year.
Belk Over the Years
- The Original Poly Shopper: Belk, envisioned as a department store centered on what matters most and dedicated to giving back to the community, sought a shopping bag that reflected its values. Eleven years ago, Belk partnered with Prime Line Packaging to design a practical, functional, and stylish solution for its customers. Together, we created a poly shopping bag featuring clip loop handles and proudly showcasing Belk’s branded logo and signature colors. Contributing to Belk’s early poly shopping bag designs was an honor and marked the beginning of our role as their trusted primary packaging supplier.
- Holiday Editions: As Belk’s packaging needs evolved, they introduced a more eco-friendly, reusable solution for their holiday shopping bags—perfect for customers to conveniently carry their holiday purchases. Each year, Belk refreshes the design of their holiday reusable shopping bags, incorporating a modern and festive look that reflects the spirit of the season. To complement these bags, Belk also added a collection of branded gift boxes for apparel and accessories. The thoughtful branding on both the reusable shopping bags and gift boxes makes them ideal for customers to repurpose as stylish and sustainable giftwrap during the holiday season.
- A Bold Rebranding: Belk’s rebrand was a true labor of love, and the result is proudly displayed in every department store, where the new shopping bags await to accompany customers’ purchases. For their reimagined paper and poly shopping bags, Belk envisioned a sleek, minimal design. Both bag styles feature a bold navy logo prominently displayed on the front and back, with the Belk website showcased on the side gussets for added functionality. The outcome is a striking and unique rebrand that perfectly captures Belk’s vision. Our Prime Line Packaging team worked tirelessly for months, in collaboration with Belk, to bring this vision to life flawlessly and with exceptional attention to detail.
- Minimal and Modern: Belk’s new rebrand marks an exciting chapter in its journey, and Prime Line Packaging was proud to partner with them to bring their vision to life. Together, we developed custom paper, poly, and reusable shopping bags, as well as PEVA garment bags and special edition holiday apparel and accessory boxes. Each piece of packaging is designed with Belk’s sleek logo, creating a cohesive and striking brand statement that enhances the customer experience and reinforces Belk’s refreshed identity.
It has been a sincere pleasure to work alongside Belk, creating store packaging that reflects their brand’s style and vision. Prime Line Packaging is proud to have played a part in enhancing Belk’s customers’ shopping experience for so many years.
'Tis the Season
Holiday edition shoppers and packaging are a great way to keep current and new customers happy. Belk has been creating holiday edition Belk reusable and paper shoppers for years, now.
