Case Study:
From Concept to Conscious: Anthropologie's Innovative Approach to Eco-Friendly In-Store Packaging
Building on their commitment to eco-friendly e-commerce packaging, Anthropologie is now exploring ways to make their in-store packaging both reusable and crafted from recycled materials.
About Our Client
Anthropologie has long been recognized as a one-of-a-kind shopping destination, offering a curated mix of clothing, accessories, home goods, and more. Deeply rooted in the creative community, Anthro consistently puts self-expression at the heart of its brand—staying innovative, relevant, and connected to those who value individuality.
Key Objectives
As an existing partner for their in-store packaging and a contributor to their recycled packaging efforts, it was clear Anthropologie was ready to replace their large paper bags with a reusable tote. With GRS-certified materials already in production for their sister brand, Urban Outfitters, the transition made perfect sense for Anthro to explore this next.
What GRS Means to Anthropologie
- An XL Makeover: Frequent Anthropologie shoppers know their signature paper bags—and so do we, having produced them for years. But it was time for the oversized paper bag to evolve into something softer, more durable, and more sustainable. Using the customer-preferred size, we developed a GRS-certified PPNW tote that’s ideal for not just a shopping spree, but also the large home items Anthropologie is known for—now in a stylish, reusable fabric form.
- Reusable Gift Bags? Check: What began as a limited-edition holiday gift tote has now become a permanent in-store offering. Featuring all the best elements of the XL reusable tote—plus a drawstring closure and custom hang tag—the bag was such a hit that Anthropologie added it to their everyday shopper lineup. Made from GRS-certified PPNW, it’s perfect for gifting and doubles as a spacious, reusable drawstring pouch.
- The Artwork Stays in the Picture: Anthropologie’s paper bags have long been recognized for their distinctive artwork—resembling watercolor paintings and textured mixed-media designs. Preserving that signature aesthetic was essential as they transitioned to a softer, reusable material. To ensure the same level of quality, color, and detail, we partnered closely with our trusted vendors to perfect the printing process. Despite the challenges of working with soft fabrics, we found solutions that allowed for a seamless shift from paper to reusable—without compromising the artistry.
Partnering with Anthropologie over the years has made every new packaging project an exciting opportunity. From their signature paper bags to their e-commerce mailers and now their reusable, eco-friendly totes, they continue to inspire fresh ideas—and we’re always eager to help bring those solutions to life.
Stylish Personalization
The new large, soft drawstring gift tote doesn’t just look beautiful—it’s also designed for ease, featuring a built-in gift tag to make gifting effortless. As always, style and function is never compromised.
