As we slowly make our way out of the winter months and into spring, a fresh new trend is on the horizon. Iridescent colors are making their way onto all types of retail packaging. The iridescent color effect is created when light is reflected onto a transparent gradient of pastel or neon colors. This effect creates a high gloss look on smooth surfaces; perfect to add to your next packaging project.

Iridescent colors can be printed on a wide selection of packaging materials such as kraft, specialty paper, corrugated cardboard, vinyl, pp non woven and plastic. This trend can also make your accessories pop from printing on ribbon and hang tags to stickers and tissue paper.

Along with materials, the iridescent trend can also be paired with metallic accessories such as zipper pulls and grommets. However, the creativity does not stop there. Iridescent colors can be chosen from an unlimited palette. Use Pantone’s color of the year for on trend looks for all seasons. Spring colors such as lavender, teal or peach can be added for a fresh cut look. To add a truly unique look to your brand, these colors can be added to your packaging collection through embossing, custom printing or hot stamping; extra subtle gloss can be added through spot uv printing or gloss lamination. How will you incorporate iridescent colors into your next packaging project?

Contact us at Prime Line today to discuss your packaging options.