The Evolution of Urban Outfitters
Urban Outfitters is a brand known for their edgy, on-trend merchandise, packaging, and store atmosphere. To keep their brand unique, this company is constantly brainstorming and creating new innovative ideas to catch the customer’s eye and stay on trend. The brand has a wide collection consisting of cotton pouches and totes, reusable shopping bags, in-store bags, drawstring bags and paper shopping bags. Throughout the years, we have collaborated with the brand to create groundbreaking and edgy packaging.
Since the beginning, Urban Outfitters wanted to push the envelope in the design of their packaging collections. From bright colors, and bold logos to edgy graphics and characters, the brand managed to keep their designs fresh and unique for their past, present and future customers.
The bags and pouches are the perfect conversation starter. Made from durable, reusable materials like cotton canvas, Tyvek, pp non-woven, kraft paper, pvc and plastic, the pieces are so unique, they can serve as collector’s items.
Continuing to stay on trend, Urban has also created limited time promotional bags. Die cut shopping bags promoting the popular AMC show Breaking Bad were added to their packaging collection to promote the end of the series. The brand has also promoted this year’s Pride Month with die cut shopping bags as well as tote bags printed with catchy slogans to promote love equality.
In addition to promotional shopping bags, Urban Outfitters has also created a unique collection for past Holiday seasons. Urban Outfitters favors pp non-woven for its strength and durability. Often, the brand mixes it up by doing custom embossings with textures or logos. These bags have stood out throughout past and present seasons.
Throughout the years, the brand has created iconic bags that are a great source of advertising around cities, college campuses, and beaches. If you’re looking to get creative with your Urban Outfitters bags, the reusable materials can be reused or upcycled into drawstring bags, and trendy totes. For collaboration on your next trendy packaging project, contact us at Prime Line Packaging.