In order to develop a rustic chic cohesive identity for your product, it’s important that your packaging reflects what your brand stands for. Terrain has a rustic chic identity to their brand and sells beautiful garden and home supplies. Their packaging makes rustic chic look very sopisticated. Printed colorful flowers are juxtaposed on brown kraft paper. The logo is subtly placed on the side gusset in order to not overpower the picturesque scene. A braided twist handle is the finishing touch to make the shopper both elegant and earthy. The kraft material this shopper is made of is also Earth friendly and can be reused or recycled.