Highlighter Colors: Shades of Summer
This season we have seen wild bohemian prints, bold colors and of course Pantone’s 2017 color of the year: Greenery on an assortment of packaging, accessories and e-commerce supplies. To further this bold color trend, fashion and home decor retailers are adding what is known as “highlighter colors” to their packaging and store atmosphere to add some extra vitality to their brand.
From bright oranges to sunny yellows and neon pinks, highlighter colors have been spotted everywhere from the runways to your favorite store’s e-commerce accessories. These bold and contrasting hues can easily be incorporated into any packaging design. Use them alone for a dominating monochromatic look, or pair these swatches together or with trendy seasonal prints for a look that is unique to your brand.
Whether you are designing reusable, plastic, paper bags, ecommerce supplies, accessories or an assortment of boxes, highlighter colors are the perfect accents to add to your summer packaging. They can be custom printed on recyclable kraft paper, specialty art board, plastics, vinyl and corrugated materials. For a pop of color, use these hues on custom embellishments such as zipper pulls, grommets, or you can have them custom stitched onto reusable materials such as cotton, muslin, pp non woven, jute or linen. With so many materials and embellishments to choose from, your company can create high fashion packaging that will keep your customers coming back.
The trend for this season is bold and bright. How will you incorporate highlighter colors and the color of the year into your custom packaging?