Cosmetic Packaging: Industry Spotlight
With ever-changing designs and trends, cosmetic companies are always brainstorming new ideas on how to create the perfect stand out piece for their cosmetic packaging collections. Products ranging from zippered pouches, custom paper and reusable shopping bags to fold over brush cases, eyeshadow palettes and compacts make up the wide variety of packaging items cosmetic companies have in their collections.
With so many unique materials, trends, shapes and treatments to choose from, your ideal packaging piece can be custom created to fit your brand. Further to keeping up with trends, many cosmetic companies have come out with limited edition makeup palettes and pouches that have become collector’s items.
Collectible pouches and palettes can also be thought of as a gift with purchase or a purchase with purchase item. An added bonus for new and loyal customers alike. Your lightweight packaging pieces can be custom made with an assortment of materials like kraft or specialty art paper, plastic, pp non-woven, cotton canvas or muslin which can help make your cosmetic packaging stand out.
Incorporating current trends like metallic hot stamping or a holographic finish will tie the look of your brand together. Add some finishing touches with spot uv, custom interior or exterior printing, embroidery, foil hot stamping or custom zipper pulls to create trendy makeup packaging your customers will love.
All of these packaging items will be great additions for your cosmetic packaging collection. For more packaging inspiration, check out the Best in Beauty Packaging 2018.