In the most recent months we have seen trends like ultra violet, 80s, and minimalism come onto the scene for the 2018 Spring and Summer season. Although, one trend that has stuck around for quite a few seasons now is the holographic trend. We’ve seen this trend gain popularity in the early months of 2017 and will make its way into the fall and winter 2018 season.

The holographic trend has been especially popular in the cosmetic and fashion industries. Companies are creating their brand packaging with the hologram trend in mind by printing their logos and other cool graphics and text on reusable shopping bags, pouches, corrugated boxes and other accessories. Printing on the interior of your boxes is a great option for an innovative effect.

Hologram varies in color from the deep yellow, and purple bold tones of oil slick trends to lighter pastel blues and pinks of the ever-popular unicorn style. Along with a variation of color, holograms can also be customized and printed as a pattern. No matter your brand identity, the holographic trend can be applied to a wide selection of different textures and packaging materials such as pp non-woven, pvc, corrugated materials, and hangtags. Holograms add a chic and futuristic flair to any type of collection piece.

Incorporating holographic trends and materials into your packaging and accessories collections can steal the show and catch the attention of every passer by. Whether you are on the street or in store, the popularity of holograms on your shopping bags and accessories can be used as strong marketing tools.