Case Study: Free People Muslin Bags
Prime Line Packaging is proud to partner with innovative, cutting edge businesses to provide all their customized packaging needs. Free People, the free spirited women’s clothing store is one of our true success stories.
Free People featured their customized printed tote bags in their recent catalogs. Tote bags like these are essential because they become a fashion accessory to be used over and over, creating a trending source of advertising for both customers and potential new customers.
Free People selected an unbleached cotton muslin fabric which created very little negative impact on the environment due to its sustainable materials and non-chemical treatment. Since it is so light weight, the shipping costs are also minimal.
These clever bags can be spot or repeat printed in any combination of colors or alternately, hot stamped. The Free People bags used a custom neon color which is very recognizable and desired among its target market. It isn’t often that the signature packaging of a store is in such demand, as witnessed by these online reviews.
Free People’s brand is both bohemian and creative. The quality and individuality of their clothing lines is what keeps their customer’s flocking back. The trendy, functional tote bag enforces their sustainable message and helps their customers spread the word about Free People.
We are honored to print their trend-launching crossbody tote bags, as well as gift packaging for in-store and online use, as well as store displays like their custom hangers.