Luxurious neutrals and warm earth tones have been seen so far on fashion runways, home décor trends and can especially be incorporated into any brand’s packaging collection. According to The Dieline’s 2018 Trend Report, milky pastel blues, purples, and blush pinks along with warm yellow tones are the new luxurious hues retailers and consumers are flocking to.

According to the Dieline, young adult customers are drawn towards gender neutral and softer colors. Because of the shifting trends, brands are responding to the changing attitudes of their customers by creating packaging that feels approachable and designed for everyone…”Neutral is the new luxury.”

For a current design your customers will love, these luxurious neutrals can be custom printed, hot stamped or embroidered onto any material of your choice, including: pp non woven, pp woven, plastic, vinyl, cotton, jute, muslin or specialty papers. When you have your materials selected, treatments like matte or gloss lamination, spot UV, custom handles, grommets or zippers can be added to complete the overall look of your packaging. You can also add these tones to a gift with purchase design for your customers to use in their everyday lives.

Whether your brand has a minimalist identity, or is inspired by prints and colors from around the world, there are many ways to incorporate luxurious neutrals into your everyday and promotional packaging collections. The soft tones are versatile enough to create a subtle or sophisticated look for your brand.