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3 Things You Need to Know: Market & Consumer Shifts in Luxury Packaging

Post author:EJ Finigan
Post published:December 10, 2025
Post category:Blog

Luxury, once synonymous with excess, is being redefined. Among Gen Z and millennial consumers, opulence has given way to meaningful experience. For brands, this shift is more than aesthetic —…

5 Strategic Ways Packaging Amplifies Brand Activations (And Unlocks Game-Changing Opportunities)

Post author:EJ Finigan
Post published:October 1, 2025
Post category:Blog

Brand activations are trending—from immersive pop-up experiences to interactive retail displays that captivate audiences. Innovative brands like Bloomingdale's and Free People have discovered the secret to maximizing their activation impact:…