Creating the Ultimate Foldable Bag: Purple's Versatile, Reusable, and Store-Ready XL Tote
Case Study

Creating the Ultimate Foldable Bag: Purple's Versatile, Reusable, and Store-Ready XL Tote

Purple, originally recognized for their iconic mattress (yes, the purple one!), has since expanded their product range. As their stores evolved, so did the need for smart packaging solutions. One such innovation was designed to help customers effortlessly transport the XL pillow from store to home, all while keeping their hands free and maintaining comfort.

Purple Logo

About

Purple believes everyone deserves a good night sleep – and a good night sleep can make the world go round. After developing the revolutionary GelFlex® Grid, Purple changed the mattress and sleep game industry when memory foam was just taking off. Continuing to create groundbreaking products, working with nonprofits, and sharing their sleep tips, they won’t rest until good sleep is your reality.

Objectives Icon

Key Objectives

Enabling hands-free transport of an oversized product with an attractive, reusable tote, perfectly branded for Purple.

Purple XL Tote
Purple XL Tote
Our Approach

Our Approach

A Pretty Big Deal

Purple has been making waves with their mattresses and products for a while, so when they came to Prime Line for another foldable tote—this time for their XL Harmony Pillow—we were thrilled to jump on board! Our first task was working with the foundation of their original retail totes and finding the perfect balance of size and structure to accommodate the large box, ensuring customers could easily carry it from store to home.

It’s Who You Know

Over the years, we’ve emphasized the importance of building strong relationships with our vendors. Having already collaborated with Purple on their retail totes, we knew exactly who to trust for this project. With the new size being an extension of the original, we were confident in selecting the right material and partner for the job.

Working it Out

When we first encountered the challenge of designing this tote, there was a lot of brainstorming on how to make it comfortable and user-friendly for customers walking through stores. We experimented with different orientations—vertical or wide? Should the bag hang down, or would more people prefer to carry it on their arm? We tested multiple sizes to find the perfect balance—not too big, not too small, but just right. Our Design and Sales teams at Prime Line worked closely with Purple to fine-tune every detail.

Make it Worth it

Just like Purple’s other retail totes, this one was designed to be reusable. Its unique size, reflecting the distinctiveness of the brand, makes it stand out. Measuring 47.5 inches wide, it offers ample space for carrying laundry, groceries, and so much more for anyone lucky enough to get one.

Fold it Up

Our team worked tirelessly from the initial concept to the final delivery of the folding reusable tote, as always. This process exemplifies our commitment to not just meeting but exceeding expectations. At Prime Line Packaging, we strive to ensure every customer receives only the highest quality goods. With rigorous quality checks and prompt delivery schedules, our dedication to Purple’s retail totes—and now the new XL version—is evident in every tote we deliver.

Quote

"Prime Line takes pride in creating reusable totes, especially those crafted from the nylon ripstop fabric we’re familiar with. A few years ago, Purple approached us to design their foldable retail totes with full-color branding—a partnership we dreamed of. So when they asked us to develop a uniquely sized tote for their oversized pillow box, we were there to assist!"

Lisa
Lisa
Sales Account Manager

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