Crafting Holiday Magic: Designing the Perfect Advent Box with a Loyal Partner
Case Study

Crafting Holiday Magic: Designing the Perfect Advent Box with a Loyal Partner

Advent calendars, a cherished holiday tradition, come in many forms. For the third year in a row, Awe has entrusted us to help create their annual Jewelry Advent Gift Box, designed to bring joy to each of their customers.

Awe Inspired Logo

About

Awe Inspired is a high-quality jewelry brand that focuses on empowering femininity while unleashing one to discover and express their own unique Awe. With over 3 decades of jewelry manufacturing experience, all their items are crafted from the finest materials, precious metals and ethically sourced gemstones.

Objectives Icon

Key Objectives

A ten-drawer gift box that shows off the fresh new brand design alongside an exclusive selection of stunning jewelry pieces and accessories.

Our Approach

Our Approach

Familiar but Fresh

Partnering Awe’s creative team with our’s to brainstorm ideas and align goals, we reviewed the previous years’ and worked together to incorporate their new branding elements, exclusive jewelry designs & accessories. Awe wanted to ensure this year’s box would feel fresh and unique.

The Prime Source

Having created these boxes and other packaging for Awe over the years, we had established trusted vendor partnerships that ensured not only branding compatibility but also adherence to ethical practices, reliability, and the ability to deliver high-quality products that perfectly align with Awe’s vision.

Made to Print

The Prime Line design team worked diligently to bring Awe’s artistic vision to life, meticulously detailing every corner with foil, color, and custom finishes as envisioned—all while staying within budget and timeline constraints. Through close collaboration with Awe’s design team for approvals and last-minute adjustments, they ensured the final design was perfected and ready for print.

Sampling Made Easy

This stage of the process is when we assess what’s working and identify any necessary adjustments. Collaborating with our vendor(s), we create prototypes to ensure the structure is functional and that all 10 drawers fit seamlessly. We also verify that the printing meets expectations and fine-tune colors if needed. For Awe, minimal adjustments were required during this phase, thanks to our partnership with a vendor who has worked with them for years. Their familiarity with Awe’s colors and finishes allowed us to anticipate needs and achieve precision. Only one set of samples was needed before moving forward with production.

Well-Managed Production

As we transitioned to full production, we maintained close communication with our vendor to ensure quality checks were performed at key stages for flawless execution. The timeline was carefully managed to meet the agreed-upon deadlines while upholding the high-quality standards that Awe expected.

Quality Delivered

After completing the final review of the Awe Jewelry Advent Box, it was clear the product met the highest standards of quality and craftsmanship. The boxes were then carefully packaged to ensure secure transport, avoiding any damage, and delivered on time to Awe, ready for their customers to enjoy. The successful launch of this year’s box highlights not only the dedication and hard work of our team but also the power of collaboration with a fantastic partner to create something truly special for the holiday season.

Quote

"Collaborating with Awe Inspired is always something Prime Line eagerly anticipates. Their new branding made this year’s project especially exciting, and working with their team is always a rewarding experience. Awe’s Advent Jewelry Boxes always bring along fresh, creative ideas and this year’s new design has quickly become one of our favorites to see come to life!"

Marianne
Marianne
Art Director

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