Taking on the Holidays with Anthropologie’s Greener Approach to Bubble Mailers
Case Study

Taking on the Holidays with Anthropologie’s Greener Approach to Bubble Mailers

Recognizing the growing need for Eco-friendly packaging, Anthropologie proposed creating a better mailer, one that would not only meet their logistical needs but also align with their environmental ethos.

Anthropologie

About

Anthropologie has always been known as a unique shopping destination, with an assortment of clothing, shoes, accessories, furniture, and more. “Anthro” is in constant connection with the creative community and keeps those individuals who prioritize self expression always in the forefront of their brand.

Objectives Icon

Key Objectives

Create a better and greener bubble mailer, by making the interior bubble padding entirely out of reclaimed material, which would turn their bubble mailers into 100% recycled content and also recyclable.

Two red bags with vertical stripes, featuring the words Making Merry Anthropologie and a decorative apple illustration. This festive holiday design is elegantly displayed on a white textured surface.
Red catalogs with Anthropologie and Making Merry text on striped holiday-themed covers, like a festive mailer bringing joy.
Anthropologie holiday mailer 2 shot
Close-up of an open red bubble mailer with a festive striped design, reminiscent of Anthropologie's stylish holiday packaging. The interior bubble wrap lining is visible, showcasing the mailer's protective feature.
Two red bags with vertical stripes, featuring the words Making Merry Anthropologie and a decorative apple illustration. This festive holiday design is elegantly displayed on a white textured surface.
Red catalogs with Anthropologie and Making Merry text on striped holiday-themed covers, like a festive mailer bringing joy.
Anthropologie holiday mailer 2 shot
Close-up of an open red bubble mailer with a festive striped design, reminiscent of Anthropologie's stylish holiday packaging. The interior bubble wrap lining is visible, showcasing the mailer's protective feature.

Our Approach

Start at the Source

Anthropologie was looking for a greener solution to their padded, bubble mailer. After years of successful collaboration, they approached us to find the right source that not only had the correct material, but also top quality.

Creatives Collaborate

A full packaging plan was in place for Anthro’s holiday limited run. From paper shoppers, to reusable totes, these mailers were the last piece of the puzzle. Their design team shared their unique artwork, letting our own creatives do their magic to make sure it would be represented on each mailer as it was envisioned.

What the Samples Show

Taking this step very seriously, we were able to test the recycled materials of the mailers and see how well the artwork would print, enabling us to make the necessary adjustments to printing. This also gave us all a chance to see the incredible strides we’ve made in developing sustainable products.

Sustainability Commitment

Anthropologie’s dedication to creating environmentally conscious packaging mirrored our own. As such, special attention was given to ensure that our packaging solutions were crafted from sustainable resources, offering eco-friendly quality and excellence.

Delivering in Excellence

Through production until shipment of the final carton, this last process embodies our commitment to not only meet but exceed expectations, ensuring that every customer receives nothing short of top-quality goods. With meticulous quality checks and prompt delivery schedules, our dedication to Anthropologie’s packaging is reflected in each mailer delivered.

Quote

"Prime Line has worked with Anthropologie for a few years now and we are always excited to receive a new challenge, especially when it has to do with new greener materials. With them, we find we get to test a lot of new eco fabrics since they are always trying new ways to get a green story to their consumers."

Marianne
Marianne
Art Director

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