Work it Out: Fitness Packaging
Currently, healthy living is heavily influencing pop-culture as well as the fashion industry. Because of this, we see a great change in athletic styles and trends. From athleisure to patterns and materials on gym bags and totes, these styles change to become more fashion forward. While at-home and outdoor fitness is on the rise with new remote personal training apps like Nike Training and Peloton, athletic brands are keeping up with the trends by updating their products and packaging to cater to their fitness and fashion forward customers.
When it comes to fitness packaging, customers look for convenience. Tote bags with mesh pockets or convenient zip pouches are perfect for grabbing when you’re in a rush. Premium quality fitness packaging reinforces the customer’s purchase whether in-store or online. Packaging pieces like tote bags, drawstring bags or pouches act as an advertisement outside of the store. When creating your fitness packaging there are so many materials and treatments available to add to your pieces.
Trending Fitness Materials
Choosing your materials is the first step in creating fitness packaging that is unique to your brand. Retailers are using durable and reusable fabrics to create their pieces. From Pp non-woven, PVC, and nylon to cotton/ muslin, each material has its own advantage. Finally, pair these materials with custom embellishments to further customize your bags.
- PP Non-Woven: Pp non-woven fabric (ppnw) is a flat porous sheet that is directly made from fibers or plastic film. This type of reusable material mechanically bonds together to create a strong cut of fabric. The reusable material mimics the texture, strength and appearance of woven fabrics without it actually being woven together. When creating fitness packaging that can range from tote bags to popular drawstring backpacks, an assortment of construction options are always available.
- PVC: PVC or “Polyvinyl Chloride” is a reusable plastic/vinyl material. Many fitness companies use this material to create a range of different items. One of the most popular packaging items to produce for fitness companies are zip pouches or drawstring backpacks - the perfect addition to any packaging collection.
- Nylon – This fabric is especially great for creating any type of fitness packaging ranging from tote bags to drawstring backpacks. This material is durable, reusable and can be tear resistant (rip-stop nylon). This fabric also has the ability to be waterproof.
- Polyester - Polyester is a synthetic fabric that is durable and reusable. This material is perfect to create your fitness packaging from and is one of the more popular textiles in the fashion and fitness industry.
Creating Your Fitness Packaging
When it comes to creating fitness packaging, staying on trend is important. A few trends to look out for is interactive packaging, large logos and motivational quotes and shades of black and gray. These three trends for example, are perfect to add onto your fitness packaging, no matter the material. Combine materials or use them alone for a durable, eco-friendly item.
In short, fitness packaging pieces like drawstring backpacks, shopping bags, reusable tote bags or pouches are great additions to any fitness collection and can be used daily. The lightweight and durable fabrics along with secure drawstring closures ensures all of your work-out equipment stays secure when going to the gym or exercising outdoors.
Finally, to keep your fitness packaging up to date, pair these trends and styles with treatments like custom printing. No matter your brand identity, customizable fitness packaging is always great to add into your collection. The combination of these trends, treatments and materials will create a unique design tailored to your brand. Your customers will love these one-of-a-kind pieces as their go-to gym bags.